Paige Wright Books
Paige Wright Books
Paige Wright Books
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Paige Wright Books
 
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Speaking
 
Speaking

Paige Stover Hague speaks on branding, marketing and publishing topics blending her legal and communications backgrounds. Her signature presentations show speakers, authors, and business people how to become industry-specific celebrities advancing the value of their company or building a business model around their own expertise. Paige also speaks on the development of knowledge-based intellectual property and shows her audiences ways to leverage their core content in support of corporate or individual objectives. She also speaks on the creative aspects of finding an attention-grabbing news angle in corporate communications showing PR professionals how to put business news in a unique perspective so the story gains international traction.
 
Additionally, Paige presents continuing education programs for lawyers, accountants, and financial advisors on business development and art succession planning. Working in collaboration with a prominent art collector, she wrote Life is Short, Art is Long – Maximizing Estate Planning Strategies for Collectors of Art, Antiques and Collectibles – 2007 Silver Medalist – Axiom Business Book Awards. She has contributed numerous articles appearing in Wealth Management Business, National Underwriter, Smart Investment & International Property (Hong Kong), Antiques & Fine Art, Art & Antiques and Wealth Management Exchange.

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Chunking Your Content – How to Create an
Entire Product Line in Less than 90 Days

Most published authors and people who are recognized subject-matter experts have a gold mine of content stuffed away in file drawers, languishing on audio cassettes and buried in the file directory of their computer. This content can take the form of published articles, taped presentations, half-rendered chapters or random thoughts jotted down at the beach. The publishing rights to a book you published in the late 80's may have reverted to you or you may have 300 newsletters full of great stuff that has not seen the light of day since the millennium.
 
You probably have a treasure-trove of valuable intellectual property that you have not given a thought to in years. Yes, some of your stories and examples will have to be updated and yes, much of your thinking has evolved beyond the ideas you thought ground-breaking in the late 80's. However, you probably have a lot more to work with than you think.
 
This presentation will show you how to recycle and repurpose content by chunking it into a series of digital products that could generate thousands of dollars (or euros) a month while you sleep. You will learn how to create monograph-length e-books, audio products and even small print products that stand alone or which can be aggregated into a series that can be purchased in installments. You will learn the publishing strategy and the marketing strategy that will enable you to produce more product than you ever imagined – in 90 days or less.

 
The Ictus Initiative
The Ictus Initiative